EEStor Corporation's (the “Company”) mission is to be the provider of leading edge electrical energy storage and related technologies. The Company operates on the principle and belief that a fundamental breakthrough in energy storage will be the catalyst for positive environmental and economic change globally. The Company’s current business strategy is focused on licensing and partnership opportunities across a broad spectrum of industries and applications building on its recent technology achievements related to capacitors.
The Company holds an approximate 71.3% as-converted equity and voting interest and certain technology rights to a solid-state capacitor and related energy storage technologies currently under development by EEStor, Inc. (“EEStor”). The acquisition of the controlling interest in EEStor aligns the businesses of both companies and now allows EEStor Corporation to benefit from other revenue streams that should be available to EEStor, including applications throughout the capacitor industry and not limited to high density energy storage applications.
The Company was founded as Feel Good Cars, Inc. by Mr. Ian Clifford in late 2000.
Mr. Clifford was sitting in traffic one day, breathing in toxic fumes and thought 'there must be a better way!'
After selling digIT Interactive Inc., a digital marketing company, in early 2000, Ian was ready for a new venture, one founded on a philosophy of capital growth tied to social and environmental responsibility. The timing was right in Toronto. Year-round smog alerts had become the norm, gasoline prices were rising and global warming was morphing from an alarmist's issue to one of mainstream concern.
The company developed the ZENN LSV. A low-speed vehicle (LSV) is a category of vehicle in the United States and Canada that has a governed top speed of 25 mph (40 km/h) and kept to roads with posted speed limits of 35 mph (60 km/h) or less. The Company began marketing the ZENN in United States in late 2006 and eventually sold over 600 vehicles throughout the United States and Quebec, Canada. The Company ceased production of the ZENN LSV in April 2010.
The ecological imperative that motivated Mr. Clifford and the vision he initiated led to the Company investing in EEStor, a private corporation operating in Cedar Park, Texas. The Company formally changed its name to EEStor Corporation to reflect its current investment and operating control of EEStor.